Sponsorship Myths and Reality: How to Keep Fees Low and Revenues High
Publisher/Sponsor:
PG Partnership Group
Author:
Barootes, Brent
This presentation specifically reviews
corporate sponsorship opportunities with sport, culture, and
recreation, addressing issues such as: what is corporate
sponsorship, really, and how can it provide value and benefits to organizations at the community and individual levels?; how can
it benefit the bottom line from a capital or operational
perspective, and ensure that escalating fees and subscriptions are
not part of community and individual programs?; how will
sponsorship affect positioning among the community at large and
with individuals?
Presented at the 2009 Alberta Recreation and Parks Association Annual Conference and Energize Workshop.
Publication Date:
2009
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