New Leisure Card Customer Online Survey Summary Report
Publisher/Sponsor:
Saskatoon Leisure Services & Community Development
In 2004 the City of Saskatoon Leisure Services Branch noticed a significant drop in admission revenues at our leisure centres. Upon further study it was noted that a significant number of leisure card customers had not purchased a second card since the beginning of the year. These customers could be divided into two main types. The first were customers who had purchased more than one leisure card at some point in the past, and the second were first-time customers. This report summarizes the results of a survey to determine the reasons for this drop in usage.
Publication Date:
2004
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