Attracting and Keeping Youth Volunteers: Creating a Governance Culture that Nurtures and Values Youth


This report looks at a 2004 research project in Atlantic Canada to determine what charitable and nonprofit organizations could do to create a governance culture that nurtures and values youth. Information was gathered through telephone and e-mail interviews, a written survey, and 14 focus groups. The youth who participated in the research were all volunteers, either as part of their school activities or in community events and organizations.

Representatives of nonprofit and charitable organizations were asked about their successes and failures in attracting youth volunteers about what changes might be needed to increase youth involvement in their programs. Youth and representatives of organizations were asked to identify organizations that did a good job in attracting youth volunteers. This information was used to select two organizations, the Fredericton Direct Charge Co-op, and the Women’s Network of Prince Edward Island, as case studies.

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