Building Media Buzz

Publisher/Sponsor: 

Susan Sommers and Associates
Author/Presenter: 
Susan Sommers

This presentation from the 2007 PRO WinterActive Educational Forum and Trade Show, will highlight the hot, new trends in media relations, including Internet Media Rooms, Media Previews, Story Ideas, and Media Toolkits. It will review the do’s and don’ts of working with print and broadcast media, in order to create a positive buzz and build long-term relationships with your key media.

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