Building a New Community Brand
Co-Presenters: Danielle Edwards and Tony Iavarone, Town of Halton Hills
The challenge: creating a unifying and meaningful brand for a town made up of distinct and unique communities, each with its own history and characteristics. The outcome: a new brand with a look, feel and tone that captures the spirit of the founding communities while reflecting the community of today and its vision for the future. This presentation looks at how the Town of Halton Hills created a national award-winning brand that captures the essence of the town and its residents.
A presentation from the 2015 Parks and Recreation Ontario Educational Forum and Trade Show