The Business of Recreation: Maximizing Alternate Revenue Sources

Publisher/Sponsor: 
Author/Presenter: 
Mark Edwards

This session focuses on marketing, sponsorship, advertising, leasing and revenues sources that can be sought to support facilities or communities. It shares some different ideas and ways of generating alternate revenue for recreation departments/facilities as well as ways to strategically approach sponsorship and business. Additionally, in today’s world of information, this session shares some ways to use the information available to measure results and plan better in the future.

Presentation from the 2013 Alberta Recreation and Parks Association Annual Conference and Energize Workshop

 

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