Certified Fitness Instructors Recruitment and Retention Focus Group Tests Report Summary

Publisher/Sponsor: 

Saskatoon Recreation and Sport Division (formerly Leisure Services Branch)

Fast Consulting was retained by the City of Saskatoon Leisure Services Branch to conduct qualitative research with two distinct groups: (i) individuals who are interested in becoming a certified aqua-fitness and group fitness instructor but have not completed the process and (ii) individuals who are certified fitness instructors and are presently employed by the City of Saskatoon.
The objective is to explore and develop strategies to recruit and retain certified aqua-fitness and group fitness instructors. The research will further provide insight into potential initiatives the City of Saskatoon is considering when addressing issues of recruitment and retention.

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