Corporate Naming Rights and Sponsorship as a Revenue Stream for Capital Projects and Events


Performance Sponsorship Group
Judy Haber

Using case
studies this presentation outlines the process that publicly funded
projects and events must go through in order to be successful in
working with the corporate sector. Specifically, it reviews
the steps required to evaluate a property or project, and how
best to package that opportunity for presentation to the corporate
sector. A process is described for developing a list of
corporate prospects for each project.

Presentation from the 2009 Alberta Recreation and Parks Association Annual Conference & Energize Workshop.

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