Corporate Sponsorship and Naming Rights As A Funding Solution
Case studies are used by Judy Haber to examine the steps required to identify and value the assets that an organization may want to consider using to attract corporate support. The workshop reviews specific sales strategies and sales documents that have been used to successfully secure both Naming Rights and Corporate Sponsorships. Haber shares the process that she goes through in identifying ideal Corporate Sponsors and Naming Rights partners. Finally, she leads participants through the actual sales process. She identifies what research is required before making the call, what has to be said on the call in order to get the meeting and finally what is required to close the deal.
Presentation from the 2013 Alberta Recreation and Parks Association Annual Conference and Energize Workshop