Creating a Brilliant Blend? The Changing Offerings of Tourism, Hospitality, Events and Leisure Degree Programs in Australia

Breakey, Noreen M, and Craig-Smith, Stephen. (2011). Creating a Brilliant Blend? The Changing Offerings of Tourism, Hospitality, Events and Leisure Degree Programs in Australia. In: Gross, Michael J (Editor). CAUTHE 2011: National Conference: Tourism : Creating a Brilliant Blend. Adelaide, S.A.: University of South Australia. School of Management, 2011: 952-956.
Abstract: There have been a number of changes to the offerings of tourism, hospitality, events and leisure undergraduate degree programs throughout Australia, since the initial hospitality programs of the mid 1970s. In addition there is increasing complexity within this educational market place, with varying provider types, agreements between institutions, multiple campus offerings, and program nesting to name a few. While studies have considered the growth of program offerings, many studies focus on one, or occasionally two, of these related program areas, such as tourism, and/or hospitality. This paper reviews the changes in the bachelor degree offerings throughout Australia across all four areas: tourism, hospitality, events and leisure, considering the changes between 2005 and 2010. Such an analysis is of value to program directors reviewing their offerings in this increasingly competitive and ever-changing arena.
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