The Hispanic Community and Outdoor Recreation

Publisher/Sponsor: 

UCLA Anderson School of Management

The Hispanic population in the United States is growing very rapidly and is projected to represent 25% of the U.S. population by 2050. Given the size of this population and its tremendous spending power, Outdoor Industry Foundation (OIF) and the rest of the outdoor industry must learn more about Hispanics and how they fundamentally differ from traditional outdoor participants and consumers. The purpose of this white paper, therefore, is to provide general information on Hispanics, as well as information about Hispanics specific to the outdoor industry.

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