Hosting Winter Festivals: The Ice on Whyte Experience
Speakers: Sheila Campbell, Wanda Bornn
The Ice on Whyte Festival is Edmonton and Alberta’s premier ice carving festival located in historic Old Strathcona. The festival is a celebration of winter, and draws thousands of Edmontonians and tourists to experience the giant ice slide, snow carvings, ice skating, music, and the International Ice Carving Competition. Wanda Bornn, Festival Producer and Sheila Campbell from Alberta Tourism, Parks and Recreation show how the Ice on Whyte team plans, manages and produces this award-winning winter festival, and strategies the team is using to grow the festival through tourism.
Presentation from the 2013 Alberta Recreation and Parks Association Annual Conference and Energize Workshop