Local Motion - Community Demonstration Project

Ian Hosler

This presentation describes the program model used and the outcomes and learnings for a unique social marketing demonstration project to change a community's travel behaviours for the month of June in 2009. Using a community development model, a collaborative working group of the City of Edmonton and partners worked to get residents of the neighbourhood of Parkallen to engage in more eco-mobile travel.

Presentation from the 2010 Alberta Recreation and Parks Association Conference & Energize Workshop

PDF icon Local Motion Project: Presentation notes

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