Marketing Recreation Services to the Primary Household Purchaser
With over 85% of household purchases traditionally being made by one family member, understanding the trigger points to encourage this group to sit up and take notice is a must. With over $2 Trillion in spending power in North America, there’s a lot either at stake or to access. This presentation looks at important data about the evolving buying habits of lead family member purchasing trends. It looks at the ways they use mobile technology, think about brands, rely on social media, feel about advertising, and act on and execute purchasing decisions. This session also reveals exclusive data from a study done by ACTIVE’s own Global Experience Research Team to help you position your youth and family programs to garner buyer attention with the goal of increasing participation.
A presentation from the 2015 Parks and Recreation Ontario Educational Forum and Trade Show