Seeing What You Have That is Worth Revenue: Sponsorship Asset Identification for Revenue Development - Pre-conference Workshop
The session focuses on assisting organizations to determine in detail what they actually have to sell for corporate sponsorship and how to generate incremental revenues beyond raising user fees. Naming rights are not necessarily the key to success and there are more valuable assets than logos and banners. Discusses in detail Inventory Development and Inventory Valuation.
Presentation from the 2014 Alberta Recreation and Parks Association Annual Conference and Energize Workshop