Social Media – The New “Buddies' System”


Maritz Canada
Judith Samuels

This session discusses swim participants, (the Gen Xers), who rely on the power of social media to increase their social networks, and how part-time staff, (the Gen Ys), feel the need to be attached to their social networks 24/7. Participants can use this insight and valuable strategies to engage, influence and communicate with audiences.

Presentation from the Parks and Recreation Ontario 2010 Aquatics Conference

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