Sponsorship 101: Entering the Sponsorship Game


Partnership Group – Sponsorship Specialists™
Chris Reed

Drawing from work with blue chip clients and communities across the country, this session defines what sponsorship is—and what it isn’t. It looks at how sponsorship differs from philanthropy, and the fundamental steps required to build a robust sponsorship program. It also looks at trends in sponsorship and reviews research commissioned for Canadian consumers that reveals changing attitudes to sponsorship within communities.

A presentation from the 2015 Parks and Recreation Ontario Educational Forum and Trade Show

PDF icon Sponsorship 101

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