Sponsorship Myths and Reality: How to Keep Fees Low and Revenues High


Partnership Group – Sponsorship Specialists™
Brent Barootes

This presentation specifically reviews corporate sponsorship opportunities with sport, culture, and recreation, addressing issues such as: what is corporate sponsorship, really, and how can it provide value and benefits to organizations at the community and individual levels?; how can it benefit the bottom line from a capital or operational perspective, and ensure that escalating fees and subscriptions are not part of community and individual programs?; how will sponsorship affect positioning among the community at large and with individuals?

Presented at the 2009 Alberta Recreation and Parks Association Annual Conference and Energize Workshop.

PDF icon Sponsorship Myths and RealityPDF icon Sponsorship Proposal Reference Sheet

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