Sponsorship Myths and Reality: How to Keep Fees Low and Revenues High
This presentation specifically reviews corporate sponsorship opportunities with sport, culture, and recreation, addressing issues such as: what is corporate sponsorship, really, and how can it provide value and benefits to organizations at the community and individual levels?; how can it benefit the bottom line from a capital or operational perspective, and ensure that escalating fees and subscriptions are not part of community and individual programs?; how will sponsorship affect positioning among the community at large and with individuals?
Presented at the 2009 Alberta Recreation and Parks Association Annual Conference and Energize Workshop.