Stand Up for Your Life: with Albertans everywhere and join the movement for living healthy


Alberta Health Services
Joanne Pawelek

Stand Up for Your Life is a social marketing program
designed to influence Albertans' knowledge, attitudes and behaviours
around chronic disease prevention. It's about repositioning "living
healthy" in a fun, non-proscribed way and emphasizing the short term
benefits of behaviour change: improved energy, feeling good and
setting an example - the "here and now" motivators for lifestyle
change. It doesn't include a proscribed way of doing things; it's
unique for each Albertan and every Alberta community. This presentation from the 2009 Alberta Recreation and Parks Association Annual Conference and Energize Workshop, showcases this Alberta healthy living movement and presents
opportunities for leveraging community-level action to support Stand
Up For Your Life.

PDF icon Stand up for Your Life

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