When the Parts are Greater Than the Sum ... Segmentation Analysis

Publisher/Sponsor: 
Author/Presenter: 
Ron Smith

Presenters: Ron Smith and  Brian Singh.

Full title: When the Parts are Greater Than the Sum: Understanding the Recreation Needs of our Neighbourhoods through Segmentation Analysis?

Tracking demographic changes is challenging, but important to providing products and services that appeal to people of all ages, backgrounds and circumstances.

Presentation from the 2015 Alberta Recreation and Parks Association Annual Conference and Energize Workshop

PDF icon When the Parts are Greater Than the Sum

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