Active for Life Magazine - Where Parents Go For Their Kids Health and Success

Organization Sponsor: B2ten

URLs: 

Program Description

Active for Life is the place where parents go to learn about how to make a difference in the health and happiness of their children. Research shows there’s a right way and a right time to develop the fundamental movement and sport skills that benefit kids for their entire lives. Learning these basic movement and sports skills is known as becoming physically literate.

Being physically literate is the foundation for being successful in sport and in life. Physical literacy gives active kids the best chance at becoming top-level athletes who may someday compete in high-performance sport. It also results in them leading an active life. And as the word “literacy” implies, just like reading, writing and arithmetic, movement skills need to be taught.

By providing expert advice, inspirational tips and activity ideas we can help parents make sure their children get the recommended daily amount of physical activity. And experts tell us that physically literate kids have fun being active, and that makes them more likely to stay active for life.

Program Approximate Cost: 

$110,000

Funding Sources: 

Sports Canada, Gov of Canada.

Strategies For Sustainability: 

A social enterprise founded by B2ten, Active for Life is a national movement about physical literacy. We target parents who want to raise active and successful kids and we benefit not just them but communities across Canada.“Our Government is proud to provide funding to B2ten to support its Active for Life initiative,” said Minister of State Gosal. “This funding is part of our ongoing support for not-for-profit organizations that work hard to encourage parents, children, and young people to stay active. We recognize the positive impact of physical literacy and of physical activity on health, education and other sectors in society, as well as the tremendous benefits of sport for individuals and communities.”

Impact Of Program: 

“We’d like to thank the Government of Canada for its commitment to Active for Life and to promoting physical literacy,” said Richard Monette, Editor and Publisher of Active for Life.With this support, we have been able to inspire thousands of Canadian moms and dads to teach their kids the fundamental movement skills that are essential to a healthy, active, and successful life.”

Evaluation Tools: 

Research shows there’s a right way and a right time to develop the fundamental movement skills and fundamental sport skills that benefit kids for their whole lives. Just as important, we’ve learned that by making the process fun for kids, they will stay active and have greater chances to become top-level athletes.

Because kids who have fun being active are more likely to stay active for life.

Key Elements Towards Success: 

Physical literacy refers to the ability to perform a variety of movement skills such as running, jumping and throwing. Being physically literate is the foundation for being successful in sport and in life, and leads to a life of activity. And as the word “literacy” implies, just like reading, writing and arithmetic, movement skills need to be taught.

Challenges To Meet Them: 

Presently in Canada, many, if not most, participants in the Active for Life stage are not physically literate, due to the fact that the Canadian sport system does not consistently develop physical literacy for all participants. A primary goal of the Canadian Sport for Life (CS4L) movement is to improve this situation.

Length and Stage of Project: 

June 2011

Attachments: 

Share Your Thoughts