ActNow BC

Organization Sponsor: British Columbia, Government


Program Description

ActNow BC is a cross-government health promotion initiative that seeks to improve the health of British Columbians by taking steps to address common risk factors and reduce chronic disease. Research has shown that inactivity, poor nutrition, overweight and obesity, tobacco use and unhealthy choices in pregnancy are the key risk factors contributing to the main chronic disease categories in B.C.

ActNow BC’s goals by 2010 are to:

* increase the percentage of the B.C. population that is physically active by 20 per cent;
* increase the percentage of B.C. adults who eat at least five servings of fruits and vegetables daily by 20 per cent;
* reduce the percentage of B.C. adults who are overweight or obese by 20 per cent;
* reduce tobacco use by 10 per cent; and
* increase the number of women who receive counselling about the dangers of alcohol and tobacco use during pregnancy by 50 per cent.

Funding Sources: 

BC Government

Strategies For Sustainability: 

ActNow BC supports all ministries in the shared goal of maintaining and improving BC’s leadership position as the healthiest province in Canada.

Impact Of Program: 

ActNow BC is recognized by the World Health Organization as one of the leading programs of its kind world-wide.

Evaluation Tools: 

This project it based on previous research and the most current thinking available. The programs are piloted, built carefully and comprehensively and measured every step of the way and documented in Measuring Our Success – Progress Report 1.

Key Elements Towards Success: 

Action Schools! BC, School Fruit and Vegetable Nutritional Program, ActNow BC Athlete Ambassador Team (inspired by the 2010 Olympic and Paralympic Winter Games), the multiple programs from the BC Healthy Living Alliance, and hundreds of others, directly contribute to the goals of ActNow BC.

Challenges To Meet Them: 

Changing human behaviour is complex and the societal forces that aim to maintain the status quo are profound. To bring about changes in health behaviours will require the application of evidence-based actions that are sustained over a number of years. The success that now occurs in reducing tobacco rates to all time lows is a product of this long-term commitment.
the vision behind ActNow BC is the right one and the initiatives expected to flow from this vision are necessary and worthwhile if BC is to achieve a healthier population prepared for the social, demographic, economic and environmental dynam- ics of the 21st century.

Length and Stage of Project: 

March 2005.

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