Adventure on Wheels: SummerActive Program

Organization Sponsor: Durham Region Health


Program Description

Since 1999, the Adventure On Wheels event took place at Rotary Park in Ajax
from 10:00 a.m. until 2:00 p.m. This free community event is designed to raise
awareness about the proper and safe use of bicycles, in-line skates, skateboards and
scooters, while encouraging their fun use. Participants registered for an event passport,
which allowed them to tour a number of fun activities and interactive stations. Along the
tour, participants had their equipment checked to ensure it was in good working order,
registered their bikes with the police against theft , tested their safety knowledge about
road and weather hazards and showed off their riding talents at the skills rodeo and
skate park.

Kim Glover representing M.P.P. Jim Flaherty, Kyle Hudson former Canadian Cycling
team member and Adventure On Wheels Coalition members opened the event with a
ribbon cutting. More than 17 agencies hosted stations & displays at this large-scale
community event. A new addition this year, was an Emergency Room visit to show
what happens at the hospital when you are injured.

More children registered in 2002 than last year. Durham Police Band “ The Cruisers”
played at the event and a unique 13-year-old entertainer "Coadster", on unicycle,
fascinated the crowds. This updated entertainment created a more festive atmosphere
and encouraged families to stay longer in the central area near the pavilion in Rotary
Park. Activities such as face painting, temporary tattoos with coalition logo, inflatable jumping
games and BBQ were available for families. Mascots roamed the trail and
entertained children: Elmer the Safety Elephant (Liberty Mutual), Sparky the Fire-Dog
(Ajax Fire Department) and Duffy the Duck (Town of Ajax). Bay Cycle had a BMX jam
with riders showing their skills and tricks. Ontario Power Generation’s event cruiser
dropped in with some music and prizes for participants.

Members of the coalition include representatives from the following: Ministry of
Transportation Road Safety, Durham Region Department of Health, Town of Ajax
Exeter Public High School, Durham Regional Police Services, Ontario Provincial
Police , Ajax Community Representative and Rouge Valley Health Corporation.
Sponsors included the above agencies and Durham Region Tim Hortons owners,
United Way Ajax-Pickering, DuPont Canada, KRG Insurance, Canadian Tire Ajax, State
Farm Insurance, Safe Kids Canada, Liberty Mutual, Northern Cycle, Optimist Club of
Ajax, and Royal Canadian Legion Ajax Branch #322.

Significant media exposure was gained for the public health issue of preventing head
injuries with safe wheeled practices and proper helmet use. Beta videos of the event and significant media exposure was gained for the public health issue of preventing head
injuries with safe wheeled practices and proper helmet use. Beta videos of the event
were distributed to two local media outlets. Media advisory and media releases were
distributed to all Durham media pre event resulting in the following coverage: three
newspaper articles, two radio interviews and three television interviews.

For more information, please contact:

Injury Prevention Program, Durham Region Health Department
Email: [email protected]

Program Approximate Cost: 


Funding Sources: 

Injury Prevention Program

Strategies For Sustainability: 

Continued funding from the city's health department.

Impact Of Program: 

There were more than 85 volunteers who donated their time to assist on the day of
the event. Volunteers were recruited from two Ajax High Schools, Ajax & Whitby
Venturers and the Ontario Works program. There were 431 people who registered (253
children & 177 adults) and it is estimated that 1000 people visited the trail that day.

Evaluation Tools: 

Feedback from participants.

Key Elements Towards Success: 

This event is free and there are lots of prizes. It was designed as a family event. Over 85 volunteers were recruited to host this event.

Challenges To Meet Them: 

The weather was a factor since this was an outdoor event.

Length and Stage of Project: 

This program started in 1999

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