Canadian Tire Jumpstart

Organization Sponsor: Canadian Tire Jumpstart


Program Description

Canadian Tire Jumpstart is a national charitable program that helps financially disadvantaged kids participate in organized sport and recreation. We help cover registration, equipment and/or transportation costs.

We have an extensive, national network of more than 315 local chapters. Chapter members are volunteers who are committed to helping get kids active and healthy. They work in partnership with other local non-profit organizations to discreetly identify kids with the greatest need in their community. Canadian Tire Jumpstart then covers registration, equipment and/or transportation costs to help them participate in a sport or recreational activity of their choice.

We also lend support to unique initiatives aimed at increasing access to sport and recreation programs.

The total funding that each qualified child can receive in any one submission period (e.g., spring/summer for baseball, fall/winter for hockey) will vary based on Chapter budgets and demand. Grants are provided directly to the non-profit or charitable organization coordinating the sport or recreational activity on behalf of the qualifying child. Since each child’s financial needs are unique, Canadian Tire Jumpstart’s grant goes towards equipment, registration and/or transportation costs.

Children select their own activities reflecting their individual interests and physical needs. We have supported involvement in 78 sports and recreation activities including: hockey, swimming, soccer, basketball, dance, yoga, climbing and martial arts.

In support of the Canadian Active After School Partnership (CAASP), Canadian Tire Jumpstart has partnered with Physical and Health Education Canada to deliver the Active Living After School (ALAS) initiative. This program will assist after-school administrators in delivering high quality programs that increase access and opportunities for kids to engage in physical activity and healthy living.

Canadian Tire Jumpstart is the official equipment and fulfillment partner of the ALAS initiative. Jumpstart will fund the cost of the ALAS Activity Kit for schools and organizations that meet the eligibility requirements and Terms and Conditions of a Jumpstart Community Partner.

Funding Sources: 

As a registered charity, Canadian Tire Jumpstart receives donations and sponsorships from a wide variety of sources.

Strategies For Sustainability: 

One in three Canadian families cannot afford to enrol their children in sport or recreation activities (Vision Critical 2011). That means that many kids are missing out.

Canadian Tire Jumpstart is dedicated to removing barriers, so children can participate in organized sport and recreation.

We see it as equipping kids for life, because participation in organized sport and recreation increases a child’s chance for success in life.

They discover and participate. They gain self-confidence. They develop self-esteem. They learn leadership skills. Their lives become richer. This is the power of Canadian Tire Jumpstart.

Impact Of Program: 

Canadian Tire Jumpstart has given more than 500,000 kids across Canada the chance to play.

Key Elements Towards Success: 

Canadian Tire Jumpstart has a network of more than 315 local chapters across Canada.
Chapter members are volunteers committed to helping kids get active including Canadian Tire dealers and petroleum agents, Big Brothers Big Sisters, Parks and Recreation, and the YMCA-YWCA.. Together, these community leaders discreetly identify financially disadvantaged children that might benefit from the program.

The chapters work closely with more than 2,400 community partners across the country to identify financially disadvantaged children who will benefit from participating.

Challenges To Meet Them: 

Canadian Tire Jumpstart helps financially disadvantaged kids ranging in age from 4 to 18.
Potential Canadian Tire Jumpstart program recipients are selected through local chapters.

Length and Stage of Project: 

Launch was in 2005

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