Canadian Tire Jumpstart & First Nation Youth in the North

Organization Sponsor: Canadian Tire Jumpstart

Organization Partner: Ontario Ministry of Aboriginal Affairs


Program Description

A new partnership between Canadian Tire Jumpstart and the Ontario government will build self-esteem and confidence for First Nation youth through a new sport and recreation program.

This new partnership includes:

A Canadian Tire Jumpstart funded youth wellness worker in Attawapiskat, ensuring that all First Nation communities along the James Bay coast have youth wellness workers. This is in addition to the four workers announced previously by Ontario.

Sending eight northern First Nation communities a customized Canadian Tire Jumpstart Kids Activity Kit packed with sport and recreation equipment. Each Canadian Tire Jumpstart Kids Activity Kit will include equipment that can be used indoors and outdoors and do not require specialized facilities, such as: basketballs, basketball nets, yoga mats, soccer balls, footballs, rugby balls, compasses and flags for orienteering, parachutes and juggling kits.

Providing First Nation youth with the opportunity to meet three-time Olympic athlete Sami Jo Small during her James Bay Coast tour. Small will speak about how she overcame adversity and teach hockey workshops to interested youth. The tour will run from November 15-19, 2010 and the program will reach youth from the Attawapiskat, Fort Albany, Kashechewan, Weenusk, Chapleau Cree, Missanabie Cree and Taykwa Tagamou First Nations.

Canadian Tire Jumpstart is a national, charitable program that helps kids aged 4 to 18 with financial need to participate in organized sports and recreation. The program helps cover the cost of registration, equipment and/or transportation. Since its launch in February 2005, Canadian Tire Jumpstart has helped give more than 250,000 Canadian kids the chance to play.

Funding Sources: 

Canadian Tire Jump Start

Strategies For Sustainability: 

Recognizing how sports and physical activity can change and improve the lives of First Nation youth, Canadian Tire Jumpstart and the Ontario government are working together in northern First Nation communities to provide opportunities for youth to participate in sports.

Impact Of Program: 

Both partners recognize the positive outcome that sport can bring to First Nations youth, their families and their communities which is why this partnership is important.

Key Elements Towards Success: 

This program marks an exciting new beginning for Canadian Tire Jumpstart as each of the participating communities will be invited to become official Canadian Tire Jumpstart Community Partners. By accepting this invitation, families with financial need living in this region will be able to apply for ongoing funding to enrol their children in sport and recreation activities. We're honoured to have been invited to bring our program and the life benefits of sport and recreation to the James Bay region."
As part of this program, The Ontario government is supporting four Youth Wellness Workers to help First Nations youth develop important life skills like self esteem, leadership and confidence through sport.

Length and Stage of Project: 


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