Crave : A Youth Campaign “play, live, be...tobacco-free.”

Organization Sponsor: Halton Region Health Department


Program Description

Crave, a group of youth employed by Halton Region Health Department was at the Burlington YouthFest on May 3rd. Crave had a booth set up that displayed 36 pairs of shoes. This shocking display represented the amount of people who die in Ontario every day due to Tobacco Industry Products. Crave launched a post card campaign and collected over 200 signatures from local youth. This campaign was to raise attention around Canada’s commitment to the Framework Convention on Tobacco Control(FCTC). This is an international treaty regarding the Tobacco Industry. The petition was to encourage Canada to lead by example, in fulfilling their obligations to the FCTC. Crave, along with other YAAs across Ontario will be presenting these post cards to various MPs and MPPs at the end of May in a provincial conference.

“Give up the tobacco products in sports and recreation,” is the message a group of youth employed by Halton Region known as Crave has for young people. As part of Youth Action Week, which runs through Saturday, Crave is challenging youth across Halton to “play, live, be...tobacco-free.” This year’s theme is a part of an international movement for tobacco-free sports.

Funding Sources: 

Crave, also known as Halton Youth Alliance, is funded through the Smoke-Free Ontario Strategy and educates youth about the tobacco industry ands its marketing tactics.

Key Elements Towards Success: 

Representatives from the Halton Council on Smoking or Health, Crave, Halton Region Health Department, Halton youth and local athletic organizations attended the launch of a Tobacco-Free Sport and Recreation Guide earlier this month.                          

The guide has two goals:                          

• to encourage community sports and recreation organizations to adopt tobacco-free policies                          

• to provide information and resources that will help make tobacco-free policies and programs easy and successful.                          

For more information call 1-866-442-5866 or visit

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