Organization Sponsor: Motivate Canada


Program Description

In collaboration with Active Circle, GEN7 encourages Aboriginal youth to live, and encourage others to live, an active and healthy lifestyle through sport, physical activity, and other means. GEN7 also helps Aboriginal youth to become leaders in their community.

With the creation of the Active Circle program in 2008, GEN7 became an instrumental part of establishing a trusting relationship with Aboriginal communities. Our GEN7 Messengers are Aboriginal athletes and role models who are also trained by Motivate Canada in public speaking and facilitation. When a GEN7 Messenger is ready, he or she is paired with an Aboriginal community to act as a role model and motivator for the youth of that community. GEN7 Messengers visit a community repeatedly, and during this process they listen and learn to identify areas of interest for community development and develop connections with the community’s youth, Elders, and other leaders.

Additionally, thanks to the work of the GEN7 Messenger, the youth of the community are equipped to take the lead on tackling the community’s issues and improving their lives and the lives of those around them.

Funding Sources: 

Motivate Canada

Strategies For Sustainability: 

Motivate Canada is a Canadian charitable organization that specializes in improving the lives of young people by fostering civic engagement, social entrepreneurship, social inclusion and leadership among youth. We use techniques from sport, physical education and community driven development in our programming.

Key Elements Towards Success: 

Through harnessing the power of positive role models, sport and physical activity, and community engagement principles, Motivate Canada is able to engage young people, build their confidence and sense of self-worth and increase their social and vocational competence.

Challenges To Meet Them: 

In 2004, after ten years of running the Esteem Team program, it became clear that one group of youth was not being adequately reached: those of Aboriginal descent. Drawing from the expertise gained through the Esteem Team, and in partnership with the Aboriginal Sport Circle, GEN7 was developed in 2005 as a role model program specifically designed for Aboriginal youth and the unique challenges they face.

Length and Stage of Project: 


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