Investing for the Future

Organization Sponsor: Quebec Department of Health and Social Services (now Ministry of Health and Social Services)


Program Description

This program is the Government of Québec Government Action Plan to promote healthy lifestyles and prevent weight-related problems 2006-2012, Investing for the Future (PAG).

Common Goal:
Improve the quality of life of Quebecers by making available some-events that promote the adoption of healthy lifestyles, including a lifestyle physically active and healthy eating.

General objectives
Implement measures that
•facilitate the adoption and maintenance, by the Quebec population, healthy eating and
a physically active lifestyle;
•reduce the prevalence of obesity and weight-related problems and their consequences
Quebec society and individuals;
•value the healthy lifestyle and diversity of sizes and weights.
All in order to contribute to the achievement of prevalence following:
•by 2012, reduce by 2% prevalence of obesity among youth and adults;
•by 2012, reduce by 5% prevalence of overweight among youth and adults.
We know that habits are acquired in early childhood. Therefore, young people
0-25 years and their families are the main target group for the actions of government action plan.
Actions that affect living environments and environments will in turn impact
on the whole population.

1.Promote healthy eating
Purpose: To promote and support the development of environments conducive to the adoption by the population,healthy eating habits.Actions are planned in the areas of production, processing, distribution and food security. Four living environments are targeted: family and educational childcare
Children, schools, municipalities and environment restoration.

2. Promote a physically active lifestyle
Purpose: To promote and support the creation of environments conducive to the adoption by the population, a physically active lifestyle.Actions are planned for the spheres of family and educational childcare services to children,schools, municipalities, community associations and the workplace.
It calls for measures to promote active transportation, development of school grounds, the
deployment of family policies and development tools.

3. Promote social norms favorable
Purpose: Establish campaigns and promote societal change social norms so that they
value the healthy lifestyle (healthy eating and physically active lifestyle) and
diversity of sizes and weights.Actions are provided with an educational: societal campaigns, education programs the general public, development initiatives, adoption of standards for health, including companies.

4. Improve services for people with a problem weight
Goal: Develop and improve services to people who have a weight problem and get
stakeholders to adapt their practices to this problem. Supervise the sale and use of
slimming products and related services to protect consumers against possible fraudulent and, therefore, protect their health. The planned actions: counseling and support for people who have a weight problem, training professional, professional practices, supervision of the sale of slimming products and related services, consumer protection.

Change search
Purpose: To promote research and knowledge transfer on topics related to the adoption of healthy
lifestyle, taking into account the complexity of weight-related problems.
Several actions are planned: an inventory of funding agencies, training new
researchers, research into the impact of public policies on healthy lifestyles,
knowledge transfer.

Program Approximate Cost: 

$ 20 million per year for 10 years.

Funding Sources: 

Department of Health and Human Services
Ministry of Education, Recreation and Sports
Ministry of Agriculture, Fisheries and Food
Department of Families, Seniors and Status of Women
Ministry of Municipal Affairs and Regions
Youth Secretariat
Office o

Strategies For Sustainability: 

The Minister of Health and Social Services is responsible for coordinating the action plan
government through its Directorate General for Public Health and the National Director Public Health.
In consultation with other government departments and agencies, the Minister of Health and Social Services agree on expected results and shared responsibility and
accountability related to government action plan.

Evaluation Tools: 

After consultation and receipt of the sectoral report for each department covered by the Action Plan
government, the Minister of Health and Human Services must submit a triennial report to Council of Ministers, to report on the progress of work. This report will present the degree
measures implementation and status of work being done in departments and their respective networks.
The Minister will also track management on the basis of indicators of implementation and results to account for the implementation of actions

Key Elements Towards Success: 

All players involved in this plan must be mobilized towards the same goals and commitment actively in their reach. This leads to changes in current approaches as well a continuous dialogue between the various departments and agencies. The evaluation must be part in implementing the action plan from the beginning of its implementation. Finally, the sustainability of actions must be ensured by adequate funding and recurring over the years

Challenges To Meet Them: 

To this end, an implementation plan will be developed so that in each action plan correspond
performance targets and monitoring indicators. The plan implementation will specify the means planned for achieving these objectives. It will consider social, economic and environmental.

Length and Stage of Project: 


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